Xiaomi beats 💪 Samsung in October-December quarter: Canalys 😱
Chinese smartphone maker Xiaomi has become the No 1 smartphone brand in the Indian market in the quarter ended December 2017, surpassing Samsung which was till the previous quarter leading by a small margin.
According to data from Singapore-based research firm Canalys, Xiaomi clocked a 27.4% share of the market with 8.2 million phones, higher than Samsung's 24.6% share on the back of more than 7.3 million phones in the three month period. Hong Kong-based Counterpoint Research also reported a similar trend with Xiaomi holding 25% of the market, ahead of Samsung which had a 23% share in the quarter ended December.
"Xiaomi's persistence has paid off," said Ishan Dutt, research analyst at Canalys. "Multiple factors have contributed to Xiaomi's growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally," he said, adding that localization in channel strategy, marketing and products was evident in Xiaomi's Indian operations.
"Xiaomi disrupted the status quo with an aggressive priced broader portfolio with effective channel expansion strategy," added Tarun Pathak, associate director at Counterpoint Research, adding that the Chinese firm upstaged the market leader's for the first time in a quarter, in six years. 
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