This is Google Chrome’s pre-installed 💪 ad blocker ✋ and how it works, launched today
Google announced last year that Chrome would incorporate an ad blocker in order to improve the browsing experience on the web.
Ads will be blocked according to the Better Ads Standards established by an industry group that consists of major tech and advertising companies, as well as news publishers. Last year, the Coalition of Better Ads surveyed 40,000 users to rate the intrusiveness of common ad types.
Arriving at 12 annoying ad experiences, Google has been evaluating how well webpage comply with the Standards.
Sites are evaluated by examining a sample of pages from the site. Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing.

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